
This is pretty interesting, yet at the same time, it sort of undermines the values of what it means to have a passion to DJ. It's almost as if it's saying 'Hey, I can't get a job in my field, so I'll just fall back on being a DJ.'
DubSpot's enrollment has doubled this year, to around 250. "We've heard from students, time and time again, that they're feeling it's no longer just about money," says Dan Giove, founder and president of DubSpot. "People are longing for happiness through being creative."
New York is not the only city enjoying a deejay boomlet. In San Francisco, the D4LIFE Academy's student registrations are up 40% over the last 12 months. Sasha Tosic, founder of DJ4LIFE, also says enrollment has risen in Los Angeles, Chicago and Las Vegas. Robb Smith, owner of Central Florida-based FAME training school, has seen a 20% jump in deejay certifications this year. Aspiring deejays are flooding the schools, and flooding the market. "It's a lot easier to find a deejay these days," says Mark Rankin, who trains deejays in Chicago.
What's the appeal of being a deejay? For one, the occupation can stroke your ego. "To see everyone having a good time, to get a reaction from them, that's the thing I like," says Sean Williams, 29, who lost his postal service job in July and now deejays in the Bay Area (stage name: DJ Padd). "You can control everyone.' You can also pick up the basics in a month or two, and schools aren't ridiculously expensive.
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